Free Book for Parents on "Raising Financially Aware Kids"

August 29, 2018 - Kansas City, Mo.

With summer ending and kids heading back to school, now is the perfect time for parents to talk with their children about setting a budget. In order to assist, American Century Investments® created the free book, Raising Financially Aware Kids.

Young people are hungry for information about managing finances, said American Century Investments' Vice President Diane Gallagher.

"An overwhelming majority of teens—84%—report looking to their parents for information on how to manage money," said Gallagher. "However, 34% of parents say their family's approach to financial matters is to not discuss finances with their children and 'let kids be kids.'1 Our hope is that Raising Financially Aware Kids can be a useful tool to help parents begin a dialogue about money and create good habits with their children."

Designed to help teach toddlers to teens about money and steps to develop lifelong values about work, spending and education, the book covers topics such as differences between "needs" and "wants" and the values around money; establishing saving and investing habits at every age; and aspects of debt and borrowing, what to watch for and how those concepts pertain to paying for an education.

"It's never too early, or too late, to start teaching kids about money," Gallagher said. "They're exposed to marketing beginning at a very early age that encourages them to want the newest toys or latest fashions. We wrote the guide to help parents have meaningful conversations with their children, whatever their age, that can help develop skills and discipline that can also carry over to other areas of their lives."

Download a free copy of the

American Century Investments is a leading global asset manager focused on delivering investment results and building long-term client relationships while supporting research that can improve human health and save lives. Founded in 1958, American Century Investments' 1,300 employees serve investment professionals, institutions, corporations and individual investors from offices in New York; London; Hong Kong; Sydney; Mountain View, Calif.; and Kansas City, Mo. Jonathan Thomas is president and chief executive officer, and Victor Zhang and David MacEwen serve as co-chief investment officers. Delivering investment results to clients enables American Century Investments to distribute over 40% of its dividends to the Stowers Institute for Medical Research, a 500-person, non-profit basic biomedical research organization. The Institute owns more than 40% of American Century Investments and has received dividend payments of $1.4 billion since 2000. For more information about American Century Investments, visit

1 2015 Junior Achievement Teens and Personal Finance Survey.

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