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September 25, 2017 - Kansas City, Mo.
Financial content website Investopedia and global asset management firm American Century Investments will be hitting the road in a 45-foot tour bus—dubbed "The Financial Coach"—to talk with Middle America about today's most pressing financial issues. From Kansas City to Nashville, Chicago to Columbus, and cities and towns in between, the "Financial Fitness Tour" will engage with Americans who are ready to take control of their financial lives and set themselves on the path to prosperity.
Kicking off on Sept. 28, the tour will feature American Century Investments' licensed investment representatives providing free consultations on pocketbook topics such as building a retirement nest egg; saving for college; funding a down payment for a home and other important saving and investing goals.
"Now, more than ever, the need for financial literacy and education is of critical importance. There is so much for consumers to learn when it comes to investing tactics that will help them prepare for their life stages and retirement," said David Siegel, chief executive officer at Investopedia. "More than half of Americans are not invested in the stock market and don't have enough put away for retirement, major life changes or emergencies. Through the Financial Fitness Tour, we hope to shed a light on the different resources that consumers have access to in order to start saving and investing in their futures."
An Investopedia video production crew will document the Financial Fitness Tour and interview people at each stop about financial topics. Videos will be posted to www.financialfitnesstour.com , as well as Investopedia's and American Century Investments' social media platforms. #TheFinancialCoach is the tour hashtag. The people featured in the videos will be eligible for prizes in a free on-site drawing.
"The thought of achieving long-term financial goals like a comfortable retirement or covering a child's education costs can be daunting, and that leads to procrastination and potential problems down the road," said Jay Hummel, American Century Investments' senior vice president of direct sales and service. "Through this tour, American Century Investments and Investopedia want to help people overcome their fear and complacency so they can get on the path to a more secure and fiscally-sound future. We are driving financial fitness, one mile at a time."
The bus tour kicks off with an afternoon rally on Thursday, Sept. 28 at American Century Investments' headquarters in Kansas City and will make stops in five other cities throughout October. Tour bus visitors can test their financial knowledge and win an Apple Watch or other on-site prizes by taking a Financial Fitness Quiz. Those taking the quiz and visiting the bus also will be eligible to win a $5,000 travel voucher, with the drawing held at the end of October. Only one voucher is available, and no purchase is necessary.
For many of the tour stops, American Century Investments and Investopedia purposely selected high-profile regional events that attract a broad swath of Middle America or tie to the overall themes of saving and investing. For example, the Indiana University visit provides an appropriate backdrop for a discussion about college savings, while the Chicago Marathon underscores the importance of financial and physical fitness, according to Hummel.
"People tend to separate their financial lives from their everyday lives," said Hummel. "We believe the two areas need to be better integrated, so we are taking the message of financial fitness to the places where people are living their lives."
Investopedia is the go-to destination investors use to make smarter financial decisions. Powered by a team of data scientists and financial experts Investopedia offers timely, trusted and actionable financial information for its over 30 million monthly visitors, from early investors to financial advisors to high net worth individuals. Investopedia is wholly owned by IAC (NASDAQ: IAC) and operated by IAC Publishing, a collection of some of the web's largest and most trusted digital media brands. For the latest in financial news and insights, visit https://www.investopedia.com .
American Century Investments is a leading global asset manager focused on delivering investment results and building long-term client relationships while supporting research that can improve human health and save lives.
Founded in 1958, American Century Investments' 1,300 employees serve investment professionals, institutions, corporations and individual investors from offices in New York; London; Hong Kong; Mountain View, Calif.; and Kansas City, Mo. Jonathan S. Thomas is president and chief executive officer, and Victor Zhang and David MacEwen serve as co-chief investment officers. Delivering investment results to clients enables American Century Investments to distribute over 40 percent of its dividends to the Stowers Institute for Medical Research, a 500-person, non-profit basic biomedical research organization. The Institute owns more than 40 percent of American Century Investments and has received dividend payments of nearly $1.3 billion since 2000. For more information about American Century Investments, visit www.americancentury.com.
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